I’m A Content Strategist

I create, teach and consult on short-form social video strategies, helping brands, teams and individuals do the work with more confidence, clarity and creativity.

Across everything I offer, my goal is simple: to make content feel less like a guessing game and more like a skill you actually enjoy doing.

Having spent years doing the work in the content world, working in-house at both LADbible and TikTok, I know a trick or two about how to show up with organic authenticity.

Over the years, I’ve worked with some of your favourite household names, podcasters and brands find their own unique tone of editorial voice on social. Are you going to be my next client?

How I work

  • Content Strategy

    I’ll build you a clear, tailored organic content strategy with clear content pillars and content ideas.

    Depending on your needs, this can also include:
    • Auditing your social accounts
    • Analysing content market trends and competitor performance to inform direction
    • Finding creators to collaborate with
    • Hands-on content creation/filming
    • Workflow guidance

  • Workshops

    I teach teams how to make great content.
    These interactive sessions are designed to demystify short-form video, build creative confidence and help your team start posting with purpose.

    I show employees how to make authentic, high-performing Employee Generated Content. No cringe, no corporate jargon, just real storytelling. This is where content strategy meets The Recovering Girlboss creator-led energy!

  • 1:1 Content Coaching

    Think of this as the personal training version of content creation.
    We work together in hourly one-on-one sessions to build your skills, confidence and creative consistency, whether you are a founder trying to build visibility or someone who wants to feel comfortable on camera. We will get you posting in no time!

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Bespoke Packages

If you have a specific brief or something in mind that does not fit neatly into the above, we can build a bespoke package around your needs.
I often work with brands on one-off projects, content audits, ongoing consultancy or creative direction across campaigns.